The Fundraising Campaign for AIDS Switzerland is designed to stand out and motivate the viewer to donate. In addition, a mood of the community is mediated. The idea of the concept is based on the idea that a group of people (in this case, the donor) can achieve a lot through their common work.
The image plane, which shows people of different ages and sexes, represents the unity of the group. At the same time it shows the international symbol of solidarity with people living with AIDS. The strength liesin the fact that you can still perceive the symbol next to the second viewing of the posters even from a distance. This increases its recognition. The text layer is through the direct address (You & Me, He & You, You & Her) to personalize the issue with the viewer.